We can help you integrate your SEO and advertising to ensure maximum impact and create a strategy to drive engagement through social media. We also provide ongoing social media management or can get you set up ready to do it yourself.
Third-party endorsement and search engine rankings through positive media coverage is one of the very best forms of marketing. When your target audience sees or hears a news article about you they view it differently than they do paid advertising. While the coverage may not be selling your service or product directly, it generates credibility and offers valuable 'money can't buy' promotion for your business.
These days there is even greater opportunity to obtain coverage through proper high-end backlinking, by getting your customers to tell their friends and followers about your products or services. It's like word of mouth - on steroids!
But how do you get them talking about you? And, more importantly, how do you make sure they're saying the right things? That's where our SEO services come in. We like to call it guerrilla tactics!
We'll help you identify opportunities to engage the media and then prepare and distribute media releases to get your information in the hands of the right reporters.
We evolve, promote and protect brands with conversations that matter. We provide business advice, brand marketing, corporate communications, creative and design, government and public relations to help clients solve problems or create opportunities. We understand how brands, consumers, business, Government and communities interact.
We take an integrated approach across earned, owned and paid channels. Our company values also strongly influence how we engage with our clients and other stakeholders - these are creativity in our thinking, credibility in our teams, energy in our actions and real warmth in our relationships.
Do you really want to get the best bang for your marketing buck? Then you need to start by getting strategic!
Creating a rock-solid social media marketing strategy begins with identifying your market. Who are your target customers? Where will you find them? How can you convince them to choose you over your competitors? Why should they choose you over your competitors?
We can help you answer these questions and develop a marketing plan to ensure your budget is allocated on a strategic, rather than an ad-hoc basis, with funds spent only on the opportunities that have been identified as delivering the most benefit to your business.
Once your marketing plan is in place, it will act as a roadmap; defining where, when and how your products and services are communicated in the marketplace.
Your brand is your most valuable asset; it defines your business – who you are, what you stand for and how you are viewed by prospective customers or clients.
Branding is about so much more than just a logo – it is your business' values, its personality and its reputation. From your marketing material to the appearance of your office and even how you answer the phone – every interaction you have with external parties reflects on and reinforces your brand image.
Because of this it is imperative that, whether creating a new brand or evolving an existing one, a strategic process is employed that begins by defining your business' brand attributes.
To achieve cut-through in a market saturated with advertising, you need to turn heads and get people talking.
Whether you're launching a new product or wanting to communicate a new message, our creative team will develop a kick-ass campaign that surprises, delights and delivers results.
From concept development to photography, design and application across traditional and new media platforms, we can manage the whole process and make sure it's your name that's on everyone's lips.
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